Experience Timeline

My Experience

My professional journey through education, work and achievements

Education
Work Experience
Achievements
UX Projects
Data Projects
2017-2019
Technical Degree in Business
(Accounting, Marketing and Economics)
Apex Technical School
2018
Graphic Design Courses
CAAV
2019
Photography Course
CAAV
2019 - 2020
Graphic Design Intern
COPARMEX
Designed branding and promotional materials, increasing event attendance by 20%
2019
Best Project Award
Alarm Clock for Deaf Users
Universidad Panamericana
Designed an inclusive product tailored for users with hearing impairments
2020 - 2023
Member of Universidad Panamericana Dance Team
Competitive and cultural performances
2023
Sustainability Project Designer
LARZ
Designed eco-friendly products for schools and community projects
2024
OPS – AI Sleeping Tracker
Universidad Panamericana
Designed a wearable sleep-tracking band and app with AI-driven insights
2023
Smartphone Case - UX/UI Innovation
Universidad Panamericana
Innovative UX/UI design project focused on reimagining smartphone case functionality
2024
Engineering Program User Journey Redesign
Universidad Panamericana
Redesigned the user journey for the Engineering in Innovation and Design program
2024
Best Project Award
3D Printing with Biodegradable Materials
Universidad Panamericana
Developed eco-friendly prototypes for sustainable product applications
Expected Graduation: 2025
Bachelor's Degree
Engineering in Innovation and Design
Universidad Panamericana
Expected Graduation: 2025
Specialization in Data Science
Universidad Panamericana
2025
Tate Modern Museum Data Analysis
UX & Data Science Integration Project
Universidad Panamericana
Comprehensive data analysis and visualization project combining UX design principles with advanced data science techniques. View Project →
Software Skills

Software & Technologies

Specialized tools I master and use in my professional projects

Figma

Diseño UI/UX
Ps

Photoshop

Edición Digital
Ai

Illustrator

Diseño Vectorial
SW

SolidWorks

Ingeniería CAD
Rh

Rhino 3D

Modelado 3D
Py

Python

Programación
C++

C++

Programación

HTML5

Desarrollo Web
JS

JavaScript

Desarrollo Web
MT

Minitab

Estadística
Ex

Excel

Análisis
Tb

Tableau

Visualización
Valeria's Portfolio - Core Competencies

Core Competencies

The strategic combination of technical user expertise, creative vision, and analytical thinking that drives exceptional user experiences and business outcomes

Anthropological UX Research

My anthropological background enables deep cultural understanding and ethnographic research methods that uncover authentic user behaviors across diverse global contexts.

Ethnographic Research Cultural Intelligence Behavioral Analysis Cross-Cultural Design

Philosophical Design Thinking

Critical thinking and systems philosophy inform my approach to questioning assumptions, deconstructing complex problems, and creating ethically conscious design solutions.

Systems Thinking Critical Analysis Ethical Design Problem Deconstruction

Data Science & Behavioral Analytics

Combining statistical rigor with psychological understanding to transform behavioral data into actionable design insights and evidence based user experiences.

Statistical Analysis Behavioral Psychology Data Visualization A/B Testing

Innovation & Business Strategy

Engineering background in innovation design plus business acumen creates scalable solutions that balance creative vision with technical feasibility and commercial viability.

Innovation Strategy Business Analysis Technology Integration Strategic Planning

Creative & Visual Intelligence

Photography, and visual arts background informs my aesthetic sensitivity, composition skills, and ability to create emotionally resonant user interfaces.

Visual Composition UI/UX Design Design Systems Brand Storytelling

Altruistic Design Leadership

Purpose driven approach that prioritizes social impact, accessibility, and sustainable design practices while fostering collaborative, inclusive team environments.

Social Impact Design Inclusive Design Team Leadership Accessibility

The Multidisciplinary Advantage

My unique combination of anthropological curiosity, philosophical rigor, and engineering precision creates a rare professional DNA. I don't just design interfaces, I decode human behavior through cultural understanding, question fundamental assumptions through critical thinking, and create solutions that are both technically robust and ethically conscious. This interdisciplinary approach enables me to see patterns others miss and design experiences that truly resonate across diverse audiences.

My Design Process

My Design Process

A strategic approach that combines deep research, creative thinking, and continuous iteration to deliver user-centered solutions that drive business impact.

1

Discover & Research

Deep user research combined with data analysis to uncover authentic needs and opportunities.

2

Synthesize & Strategy

Transform insights into strategic design principles that align user needs with business goals.

3

Design & Prototype

Create elegant solutions through iterative design, rapid prototyping, and continuous validation.

4

Measure & Optimize

Validate impact through data analysis and continuous optimization for sustained success.

Curriculum Vitae

Curriculum Vitae

Contact

Zapopan, Jalisco, Mexico

+52 33 1608 2960