About Me
Hi, I'm Valeria — Where Data Meets Design Magic
I don't just design interfaces; I decode human behavior and transform complex data into experiences that users love and businesses profit from.
My superpower? I see patterns where others see chaos. While most designers rely on intuition, I combine ethnographic curiosity with statistical rigor to uncover the "why" behind every click, scroll, and conversion. My engineering background taught me to think in systems, my business training showed me how to measure what matters, and my design passion drives me to make it beautiful.
What makes me invaluable:
- I speak three languages fluently: User (through deep research), Data (through quantitative analysis), and Business (through strategic thinking)
- I don't just solve problems, I predict them before they happen by reading behavioral patterns in data
- I bridge the gap between what users need and what stakeholders want, creating solutions that satisfy both
- My anthropological lens means I design for diverse global markets, not just my own assumptions
The result? Products that don't just look good, they perform. My designs are backed by evidence, validated by data, and optimized for real human behavior.
I thrive in the intersection of complexity and clarity. Give me messy data, conflicting user feedback, and ambitious business goals, I'll synthesize it all into elegant solutions that scale.
Ready to see how I turn insights into impact?
Every project below demonstrates my methodology: Research deep, design smart, measure everything, iterate relentlessly.
Featured Projects
Each project reflects my passion for blending creativity with functionality. I approach every design challenge with a user-first mindset, focusing on intuitive navigation, engaging visuals, and seamless interactions. From research to prototyping, I ensure that every detail enhances the user experience and aligns with the project’s goals.
Note: The projects presented in this portfolio were developed in an academic setting. While they demonstrate my research and design process, some of the data, impact metrics, and results are projections based on user research and tested assumptions, not real-world deployment.
AI Sleeping Tracker - UX/UI Innovation
OPS improves sleep quality with a user-friendly app and wearable, offering insights and strategies to enhance sleep cycles.
Tate Modern Museum: Data-Driven UX Insights
Data tells the story of change. I analyze complex datasets to uncover how institutions, products, and user behaviors evolve over time, then design experiences that make these insights accessible and actionable.
Smartphone Case - UX/UI Innovation
Designed a custom phone case with in-store grip scanning for ergonomic personalization, paired with an intuitive page for seamless user interaction. This project showcases my ability to blend physical and digital experiences for user-centered solutions.
